Notes from the studio

Ideas for a more
considered web.

Practical notes on building better websites — from content structure and accessible interactions to performance and creative direction.

01

The quiet power of a clear homepage

A homepage has a small window to answer three questions: what is this, is it for me, and what should I do next?

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02

Performance is part of the design

Speed changes how a site feels. Treating loading as part of the experience creates better work for everyone.

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03

Accessibility is not a final checklist

Keyboard support, contrast and clear structure are easiest to get right when they shape the first decisions.

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